Kaye Kagaoan
Kaye Kagaoan
cafec14.jpg

Smigin

ui/ux, copywriting, video

Smigin Travel (2015)

BRIEF
When it first launched on the App Store, Smigin required users to hold their iPhones horizontally to use the app. We had to fix this. The latest version of Smigin Travel allows users to use the app in their phones’ default orientation. The new design also has new features such as phrase sharing and improved “Favorites” management. 

ROLES
UI/UX Design
Video Editing
Copywriting

TOOLS
Photoshop
Illustrator
Premiere
InVision

 

Smigin (2015)

BRIEF
Smigin's eponymous language learning product is a responsive, web-based platform that focuses on conversational skills as opposed to rote memorization and grammar.

ROLES
UI Design
UX Design (Prototyping, User Flows, Wireframes)
Video (Writing, Editing)
Copywriting

TOOLS
Photoshop
Illustrator
Premiere
InVision

 

Website (2014-2016)

BRIEF
I started to work on Smigin's responsive website as a summer intern in 2014, and finished in 2016. While the website initially aimed to promote the iOS app, it went through several iterations over the next two years as our needs evolved. The latest version of the site needed to emphasize our language learning platform, Smigin Pro, while the mobile app took a backseat and was tucked away in the footer navigation.

ROLES
UI Design
UX Design (User Flows, Wireframes)
Copywriting

TOOLS
Photoshop
Illustrator
Sketch